Egyptian Market research startup, Intella completes $1 million Seed round for expansion
Intella, the Middle East and North Africa’s first real-time intelligence provider, has announced a $1 million seed funding round led by Hala Ventures and Falak Startups, with participation from the Egyptian Ministry of International Cooperation and its venture capital arm, Egypt Ventures, as well as the Egyptian Ministry of International Cooperation.
Other investors have also contributed to the investment, including Beyond Capital and a number of well-known angel investors.
Intella provides real-time, on-demand intelligence and market research to a diverse range of clients as a forward-thinking, digitally native market research platform designed for today’s ever-changing, data-driven world.
They include government entities, financial institutions, startups, and SMEs from across the MENA region, including Egypt and Saudi Arabia, in the domains of financial technology, banking, marketing, healthcare, education, logistics, and vehicles.
Nour Altaher and Omar Mansour founded Intella in 2021 with the goal of disrupting traditional marketing models by bringing real-time, high-quality, trustworthy research to all types of businesses with varying budgets.
Nour Altaher, Co-Founder and CEO of Intella, commented on the announcement, saying, “We are thrilled to begin this new chapter of Intella’s journey.” This investment will solidify our growth strategy and allow us to assist various organizations by gaining a better understanding of the markets in which they operate.”
“With such funding, we will be able to attract the best talent while also expanding on the platform’s technology and current offerings by launching a Platform as a Service (PAAS) and developing new AI-based predictive analytic tools.” This will eventually allow Intella to increase its capacity to capture 1.2M+ data points per day, while also expanding its panellist engagement platform to 500K verified users.”
Omar Mansour, Intella’s Co-Founder and CTO, added, “Intella is a true technological innovation, offering predictive machine-learning and analytic models based on new pattern discovery and big data, which has proven to be of unparalleled value for companies aiming to make informed decisions and meet the needs of their customers promptly.”
“That is precisely why, since our inception, we have been working to provide companies with real-time market research based on the most advanced AI technologies.” We are also aware of technology’s capabilities in enhancing market research, and as such, we are eager to provide our clients with analysis tools that can deliver fast, precise insights and increase the efficiency of the resources available to companies.”
Ali Abussaud, Founding Managing Partner at Hala Ventures, emphasized the critical importance of AI in increasing business efficiency and productivity levels.
He also confirmed Hala Ventures’ confidence in Intella’s competence and the significant value it will add to market research, based on the advanced analysis tools and data it provides to companies, ultimately assisting them in making informed business decisions and better market strategies.”
It is worth noting that, since its inception in 2021, Intella has successfully delivered insights to clients from a variety of industries, including startups, SMEs, FMCGs, marketing agencies, and top-tier consulting firms, as well as governmental bodies such as Saudi Arabia’s Ministry of HRSD and Ministry of ICT.
The company has also partnered with Impact Partners and Itmam to publish Saudi Arabia’s first “Tech and Entrepreneurship Perception Report”, with hundreds of decision makers and prominent figures participating in assessing conceptual gaps and taking part in the research.
