Key Levers Of Recovery And Reform-Part 1

Presentation at IT Public Private Forum Kano by Dr Jimson Olufuye, President, Information Technology (Industry) Association of Nigeria (ITAN)  on 29.09.09 Introduction There is no doubt that transformed leadership is what matters most in the quest for national development in the contemporary world of today. There is no magic to it. Leadership requires deft and…

Workplace 2.0

A few years ago, I would have scribbled a few lines of text before putting together anything longer than one paragraph. But things have changed: for most people, it’s now directly from the brain to the keyboard – with immense support from the backspace key and other text editing functions such as Cut and Paste…

17 Unbeatable Laws of Internet Marketing-Part 1

The Internet is a marketing tool which when fully maximized will help you sell your product or service profitably while building your Brand online. This is made possible by leveraging the high interactivity the Internet offers.  The process of Internet marketing involves setting up a repeatable system on the Internet through e-marketing strategies to create…

Unveiling the Soft-side of Business-Part 2

The Connection We have learned that customers do business in pursuit of the emotional experience they seek. They return to the same businesses and become loyal to the brands because of the way these businesses and brands make them feel. And when customers feel good about your ‘product-service’, they tell their friends. Put yourself in…

e-Merging Media: Challenges for Traditional Media in Nigeria

Has the Internet come to replace the traditional mainstream media? This is a question I believe you have asked at one point or the other, which you are about to find the answer. The truth is media has evolved over the years with technological advancements.  Al Ries and Laura Ries in their book-22 Immutable Laws…

Beyond Search: Google Solution for Nigerian Businesses-Part 2

Google AdWords Google AdWords is a global advertising program that enables advertisers to reach the people who are interested in their products or services. Advertisers use automated tools, often with little or no assistance from google, to create ads, place bids to serve their ads, select the types of sites where they’d like their ads…

Cybercafe Ventures: Why they fail

In the late nineties, cybercafé business used to be a very lucrative business with lots of abnormal profits. The market became contestable and lots of entrepreneurs entered     and exploited the abnormal profit and then it became a normal profit venture. Put   together 10-20 systems in a strategic location like a campus environment, with a dependable…

Politics And Reality Of Telephone Subscriber Registration (2)

The Challenge It is intellectually lazy as well as factually inaccurate to treat emerging markets as a homogenous group. While there is no doubt that mobile telephony is rapidly progressing in a pretty impressive fashion in some parts namely Latin America and the Indian subcontinent, in others mobile telephony faces the systemic problems that hamper…

e-Branding Strategies for Nigerian Businesses

 Internet brands or brands on Internet? The advent and use of Internet has really changed the way business is done. Businesses have become smarter with increased technological development.  The business potentials of the Internet which is characterized by the semantic features of web 2.0 has given birth to web-applications that help small businesses grow with…

It’s Time To Listen To…… Emeagwali & One Million Nigerians -Part 4(Conclusion)

Prelude: As I conclude this series on “It’s Time to Listen to Emeagwali and one million Nigerians under “Part four” of this write-up, I wish to thank all those who have read and followed this presentation on issues of knowledge, technology and brain drain; and the need to refocus our development national mindset to positive…

Politics And Reality Of Telephone Subscriber Registration (1)

 For those who live in the developed economies, mobile telephony has surpassed its raison d’etre of exchange of information between peoples and seamlessly moved into the socio-political realm of politics and consumption. With the unrest following the Iranian presidential elections of 12 June (whaoh! June 12 again!), the leading question in media and academic circles…

How Facebook Can Help Nigerian Businesses

Facebook is the fastest growing social networking website on the Internet today with over 200 million users world wide, founded by Mark Zuckerberg in February 2004 with fellow computer science major students and his roommates Dustin Moskovitz and Chris Hughes at Harvard University. It is a free-access website organized by city, workplace, school, region to…

Technology Driven Business

There is no doubt that technology has come to stay. And more importantly, it has come to reshape and redefine the way we live. Technology has bridged the time, making what was seemingly impossible yesterday, possible today. It has still gone ahead to show us that anything we ever imagined can be achieved with time….

It’s Time To Listen To…… Emeagwali & One Million Nigerians (Part 3)

 NIGERIA YOUR TREASURE: Today, if man or history challenges us to produce our treasure house (our legacy?) what will it be? The ‘Accumulated Hydrocarbons, the ‘Rain Forest’ or ‘Human Resources’? None of the above! Truth is, we are yet to consciously recognize, appreciate, collect document and preserve nationalknowledge – which is and remains the greatest…

Cybercrimes; Scamming the Scammers

The internet is a honey pot of information. No hyperbole. Often described as one of mankind’s greatest innovations yet, it is versatile, indispensible, invaluable and useful. This unfortunately also makes it a veritable tool for criminals. The media around the world is awash with stories of scams particularly those in which Nigerians have ripped foreigners of their monies. However, this piece will dwell on how to tell a scam email, what to do when you receive a scam email and how to avoid becoming a victim of scam emails allegedly known as “The Nigerian Crime”.

Mobile Money Agent Network Potentials in Nigeria

Nigeria with only 18 million Bank accounts and 62 million Mobile Phone subscribers is posed to be Africa’s biggest market for Mobile Money in coming months. Despite the late start of Mobile Money in Nigeria, the strong compelling needs of the millions of unbanked populations will propel it to enviable heights that will surpass Kenya’s…

It’s Time To Listen To…… Emeagwali & One Million Nigerians (Part 2)

The Brain Drain Challenge!  First, there is a fundamental need to refocus the nation’s information mindset from the current standard of “WHO YOU KNOW” to “WHAT YOU KNOW!” In order words, it’s time to start to pay homage to ‘knowledge’ (technology) than to (individual) Wealth – Dr. Pius Okigbo’s wisdom on building a knowledge-based society…