Betafi Secures $1.3 Million in Pre-seed Funding

With participation from Nir Eyal and creators of top businesses like Razorpay, Pine Labs, Snapdeal, Livspace, and others, Betafi, a unified user research platform, has acquired $1.3 million in pre-seed capital from Together Fund, Entrepreneur First, and Titan Capital.

Nir Eyal, best-selling author of the book “Hooked” and a well-known thought leader worldwide, said, “I’m incredibly happy to back Betafi as they simplify user research so that excellent products are produced with solid customer insights.”

Even if the world may have switched to agile, quick development, user research is still a laborious, time-consuming process.

Because of this, 80% of new goods never undergo early-stage testing, requiring costly redesign later on.

The founders, Arjun Arora and Ethan Sherbondy, were intrigued by this.

The two had had such difficulties at their prior employers, Singtel and Stripe.

By assisting product teams to easily perform user interviews and usability testing to validate their concepts, designs, beta software, and websites, Betafi is revolutionizing the field of user experience research.

Leading product design and collaboration tools, including as Zoom, Miro, Figma, and Adobe XD, are seamlessly integrated with the platform, making it simpler to interact and create feedback loops during the product development process.

“User research still requires a good amount of manual labor and logistical planning. We want to remove the tedious tasks from the process so you can concentrate on what matters most—discovering insights. We want want UX research to be as commonplace as software testing is now, according to Betafi CEO and co-founder Arjun Arora.

Betafi allows customers to focus on collecting valuable insights to create amazing products by saving up to 30% of their overall research time and effort.

Everyone, from seasoned UX researchers and designers to product managers and entrepreneurs, may now access research thanks to Betafi. It speeds up and enriches the process by operating under the guiding principle that the best product should be created right away to save money on later engineering and iteration work.

As the lead investor in this round, Together Fund’s Shubham Gupta remarked, “We are entering a unique moment where Indian founders are not only producing world-class products, but they are doing it faster. Customer feedback is essential, nevertheless, in order to create a solid product. Betafi serves as a link for founders to move from concept to MVP and then to PMF. Entrepreneurs with the motivation and creativity to create extensive, complex solutions are Arjun and Ethan. Together is really eager to support Betafi and watch how it helps entrepreneurs all throughout the world.

Betafi was developed in collaboration with users and released on Product Hunt in September.

Since then, users have completed over 1,500 hours of feedback calls and platform utilization has climbed by 50% month over month.