How PR Executes Expectation Setting Without Stakeholders’ Knowledge
The public relations practitioner, worth their onion (pardon the cliché) must be proficient in what psychologists call coattail riding, or…
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Nobody Buys the Bus: Sell the Destination
Given that human moments are integral to any successful marketing story, the marketer or storyteller should sell the destination, not…
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Why One Size Doesn’t Fit All in Public Relations
The one-size-fits-all approach to business is avoided in PR because not all audiences can pass for stakeholders. You don’t engage…
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Clarity is Priceless… Who Buys What They Don’t Understand?
When founders build something remarkable that doesn’t get the anticipated traction, they often blame the market, the economy, timing and…
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Community is King in the Land of Influencer Marketing
A social media personality has 2 million passive followers, while the other has 50K followers who actively listen to her views, comment on…
