6.The Law of Advertising-First publicize your business, then advertise it both online and offline. Your business dies without advertisement. First seek ways to publicize your online business through the methods of driving traffic to your website, let people tell others about your business. Give out e-books, softwares, business cards, embed your business contact in them.
The Internet is a marketing tool which when fully maximized will help you sell your product or service profitably while building your Brand online. This is made possible by leveraging the high interactivity the Internet offers. The process of Internet marketing involves setting up a repeatable system on the Internet through e-marketing strategies to create…
Has the Internet come to replace the traditional mainstream media? This is a question I believe you have asked at one point or the other, which you are about to find the answer. The truth is media has evolved over the years with technological advancements. Al Ries and Laura Ries in their book-22 Immutable Laws…
Google AdWords Google AdWords is a global advertising program that enables advertisers to reach the people who are interested in their products or services. Advertisers use automated tools, often with little or no assistance from google, to create ads, place bids to serve their ads, select the types of sites where they’d like their ads…
Google being the largest search engine is more than a search engine. It is the most successful online business for now (www.wired.com). Majority of people use Google only for search without knowing other applications that can help their businesses and search experience.
Internet brands or brands on Internet? The advent and use of Internet has really changed the way business is done. Businesses have become smarter with increased technological development. The business potentials of the Internet which is characterized by the semantic features of web 2.0 has given birth to web-applications that help small businesses grow with…
Facebook is the fastest growing social networking website on the Internet today with over 200 million users world wide, founded by Mark Zuckerberg in February 2004 with fellow computer science major students and his roommates Dustin Moskovitz and Chris Hughes at Harvard University. It is a free-access website organized by city, workplace, school, region to…
Looking back to what life used to be for all of us before the GSM evolution in Nigeria; it gives one a clear understanding of the positive impact GSM has on Nigerians. The way we used to communicate and do business have changed tremendously, the life of the common people has also been touched in…
In recent times, many people have taken to online business transactions in one way or the other, some even without knowing it are already living a ‘web lifestyle’like me. People who do not have their businesses online at least use e-mail facilities, do online transactions or get online to search for one information or the…
Before you start reading this piece, just pulse for a moment and ask yourself why do I visit the websites I go to every time am online? Why do I have to use Google for my search, why do I add to my favorite list those websites I visit regularly even to the extent of…
People who think and act differently achieve success in business. The challenge of every business whether online or offline has always been how to increase the number of its customer base by getting its marketing message in front of the target prospects. Another challenge is how to persuade those prospects to buy their product or…
The easiest and cost effective method of positioning your business for higher profit during this economic recession is getting it online. Like I explained in my book titled: How to Create Unlimited Internet Wealth, every idea has a place on the Internet, and every business should be online for higher profits. Bill Gates opined that,…
It must be said that the book-How to Create Unlimited Internet Wealth, is a very timely book, particularly in Africa’s most populous black nation,Nigeria.It comes at a time when the image of the country is continuously rubbished by the activities of internet fraudsters popularly called 419. The 90-page book set in 10 chapters and published…
The art of selling whether on the Internet or offline is as old as man, it is a way of life, and there has always been a way of exchanging goods and services for monetary benefits. Selling on the Internet is an art that should be mastered in order for one to excel in it;…
The reason most businesses in Nigeria have not really established their online presence is because of their opinion and the way the internet is being seen. Like I have always said in my previous articles, every business should use the infrastructure of the internet in one way or the other if they want to survive this…
It is a common feature in Nigeria to see businesses not having websites, the ones that have do not maintain them. Your business website is a representation of your entire business on the World Wide Web. It should reflect the status and stature of your organization, this is where vital information about your business can…
These basic principles of online business are the bedrock on which a successful online business is built. Your success in online business simply lies in your ability to understand and follow these simple principles. Knowing and following the foundation and rudiment of the business helps you create internet wealth within a short period of time….
The way business is done today is quite different from what it used to be several years ago. Successful businesses that have stood the test of time are those that have always followed the trend. With the technological advancements today, business is done at the speed of thought. Relevant information is now at the tips…
An interesting place you just have to benefit from, as a modern day entrepreneur is an online forum. An online forum is a virtual community of people from different culture and background who come together to share a common interest on the Internet. Different forum exists for different subjects, topics, groups and users. We can…
The bases of online marketing makes use of the known principles of marketing. The fad around town being the Foreign Exchange trading and Affiliate Marketing like the Getaway Club, Club Freedom and others are online businesses which most Nigerians have recently embraced even without knowing the fundamentals of online business.Most people who do not know…