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Author: Jide Oyeniyi

General

I invented 6-Dimensional Branding.

ByJide Oyeniyi January 23, 2014January 23, 2014

Today’s brand can be tomorrow’s trivial question.A great brand is built by creating value via the creation of meaningful experiences. These experiences are built or based on perceptions and thus fostered by interaction with the brand. In the world of Beverages, there are few companies that can match the excellent spirit of Chivita let alone…

Read More I invented 6-Dimensional Branding.Continue

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