Adidas Originals Joins the Metaverse, Partners With NFT Players
Adidas Originals has joined a number of other lifestyle brands in entering the metaverse. The company has partnered with two non-fungible tokens (NFTs) players — Bored Ape Yacht Club and Pixel Vaults Punks Comic — as well as crypto investor Gmoney for its metaverse entry.
After replacing the official Twitter handle’s profile picture with a Bored Ape image, the sportswear brand described the metaverse as a “world of limitless possibilities.”
“Adidas, known for celebrating ideas on the cutting edge of originality, is settling in at the cutting edge of creativity this autumn: The Metaverse.” What is our goal there? To see each and every one of its inhabitants flourish. The Metaverse is a place where anyone, in whatever form they may take, can express their most original ideas and be their most authentic selves. “And now, thanks to blockchain (and NFTs), those pioneers can own a piece of what they create,” according to an article on the Adidas mobile app.
The cartoonised monkey in the Bored Ape image, which has been set as Adidas’ new Twitter picture, can be seen wearing an Adidas track jacket with prints of the Punks Comic and Gmoney logos.
#NewProfilePic pic.twitter.com/Dve8TbXT9k
— adidas Originals (@adidasoriginals) December 2, 2021
In a 29-second long video clip shared by Adidas, three apes from outer space can be entering the Earth and landing onto a metaverse land shaped like the shoe brand logo.
Today we leap Into The Metaverse with @BoredApeYC, @gmoneyNFT & @punkscomic.
It’s time to enter a world of limitless possibilities.https://t.co/LmgtrRn20c pic.twitter.com/40kU8tayrS
— adidas Originals (@adidasoriginals) December 2, 2021
Bored Ape Yacht Club’s NFT series contains over 10,000 NFTs minted on the Ethereum blockchain.
The Punk’s Comic, on the other hand, combines the worlds of NFTs and physical comic books to create new-age crypto comics.
Gmoney is a well-known cryptocurrency and NFT influencer who has appeared on the Fortune NFTy 50 list.
Adidas had previously announced its entry into the metaverse and a partnership with Coinbase at the end of November, and had previously participated in the metaverse game The Sandbox.
It is not the only brand to have entered the Metaverse, which, according to Bloomberg Intelligence, could be worth $800 billion (roughly Rs. 59,58,719 crore) by 2024.
Balenciaga and Nike have also announced plans to launch metaverse-related projects in the near future.
