Acer’s Three New Products in the Nigerian Market

Acer, a leading global manufacturer of Information and Communication Technology products, has announced plans to strengthen relationship with her channel partners in Nigeria with a view to increasing her market share in the country’s growing IT market.

According to Mr. Amin Mortazavi, Acer Vice President, Middle East and Africa, during a working visit to the country, the company’s business model of operating through channel partners makes it compelling for constant engagement and empowerment of the partners in order to deliver better results. He promised that world-class business support services, be it in business lead generation, capacity development or after-sales services, would be provided for the partners by the company.

He said: “Nigeria’s IT market is growing at a significant pace and empowering our channel partners in the county and facilitating their growth is instrumental for Acer’s continued success. Acer commits to a significant increase in the level of support we provide to our partners to facilitate a dynamic business model that encourages them to be pro-active. Working together, we can capture an even more significant share of this growing, hugely exciting, IT market”
Acer has also introduced a range of new products into the Nigerian market. The new products are two tablets: Iconia W700P and Iconia W510P, and an Ultrabook, the Aspire S7 series.

The Acer Iconia W700P tablet is powerful and ultra-responsive. It features a cradle that stands in portrait or landscape view to provide various usage modes, as well as a bluetooth keyboard to keep users productive anytime, anywhere. With a third generation Intel® Core™ processor, the tablet ensures faster, smarter, and more efficient performance, while the 11.6” full HD IPS display features 10 point touch and provides consistent and accurate colour, combining it with a wide viewing angle, up to 178°, for better sharing information and group viewing.

The Iconia W510P, designed for busy professionals looking for a highly mobile device to carry and travel with, offers more than performance, and long battery life; it provides the flexibility to adapt to various usage scenarios and the reliability offered by compliance with enterprise level security standards. Be it a video conference, taking notes during a meeting or simply giving the final touches to an important document, the Iconia W510P, thanks to its hybrid design, is an excellent device to improve working on the go.

The Acer Aspire S7 Series, the thinnest and lightest of the Ultrabooks™, has been hailed as one of the most exciting Windows 8-based touch Ultrabook. As thin as a smartphone, the S7 is an iconic combination of power and beauty. The uses of straight lines, glossy white glass, electro-luminescent lighting and anodized aluminum have culminated in an Ultrabook that champions cutting-edge technology and innovative design.

According to Mortazavi, the driving force behind the innovation is to meet the sophisticated needs of Acer’s customers and to support their lifestyle, particularly their businesses.
He said: “Acer is an innovative company which seeks to meet the expectations of her loyal customers wherever they are. That’s why on a regular basis, we launch new products specifically to address identified needs of our customers. Nigeria is a market we have been servicing well over the years and we plan to do more with the introduction of innovative products tailor-made to improve our customers’ lives.”