Venture for Africa and Zydii are launching go-to-market training for African operators and entrepreneurs.
Leading digital workforce platform Zydii has partnered with talent accelerator Venture for Africa (VFA) to offer a hands-on, execution-focused Go-to-Market (GTM) strategy course designed for African companies by African professionals.
The partnership creates a useful, highly effective learning experience for entrepreneurs aiming to grow by fusing Zydii’s proficiency in providing easily available digital learning with VFA’s in-depth knowledge of the skills and knowledge gaps encountered by African companies.
“African businesses need more than just theories; they need real-world strategies that work,” said Rhoda Kingori, co-founder and COO of Zydii. Giving companies the resources they need to overcome actual obstacles, such as market entry and regional expansion, is the goal of this collaboration with Venture for Africa. Consider it the best strategy for succeeding in African markets.
The interactive, self-paced curriculum is intended to be interesting, useful, and grounded in the business realities of Africa. Expert insights from business leaders who have successfully implemented GTM strategies, actionable playbooks for market entry, sales strategy, and scaling, real-world case studies from successful African companies, and interactive learning modules and assessments for real-world application will all be available to participants.
“Go-to-market execution is one of the biggest challenges for startups, yet too often, practical, Africa-specific guidance is out of reach,” said Tobi Lafinhan, co-founder at Venture for Africa. “We built this programme to change that. By partnering with Zydii, we’ve taken the hands-on, expert-led approach of our GTM bootcamp and made it accessible anytime, anywhere, without losing the depth that makes it work. Whether you’re figuring out sales motion for an early-stage SaaS product or growing a consumer brand across the continent, this course gives you the playbook and real-world insights to move faster and smarter.”
