Suplyd, Egypt’s B2B Startup Raises $1.6M in Funding for Expansion

In the MENA region’s hotels, restaurants, and catering (HORECA) industries, Suplyd, an Egypt-based startup, digitizes supply chain operations.

It has received $1.6 million in pre-seed funding from Endure Capital, Seedstars, Camel Ventures, Falak Startups, as well as other local and regional investors.

The company will be able to grow the staff, make additional investments in technology, and broaden their operations even further thanks to the capital round.

“I have worked in the restaurant sector for almost 12 years, and most operators find the supply chain to be a nightmare. Gohar Said, CEO of Suplyd, explained that in order to make up for all the inefficiencies, you are always need to either accept that some of your menu items are unavailable or buy your requirements from the closest market at a higher price. “I spoke with Karim and Mahdy after opening my restaurant in early 2021, and all it took was one straightforward question: what if technology took over?”

Gohar Said, Karim Selima, and Ahmed ElMahdy founded Suplyd, which offers a dependable and straightforward source of supplies to the defensive and expanding HORECA businesses throughout Egypt and the MENA region. By concentrating on restaurants’ first-mile operations, Suplyd increases the efficiency of the entire supply chain. The company’s mission is to empower Egypt’s food and beverage industry’s supply chain by offering user-friendly digital solutions that would close the communication gap between restaurant owners and suppliers.

By developing a B2B platform that makes order fulfillment, fulfillment of orders, and payment processing easier, Suplyd optimizes the supply fulfillment process. Restaurants can access a large selection of SKUs through their platform, and the ordering, paying, and delivery processes are made simple.

On the other hand, Suplyd is also able to assist suppliers through its network of technologically advanced fulfillment facilities, which provides them with real-time analytics and useful information on demand patterns and trends. This helps suppliers reduce waste, use resources available to the sector, increase market transparency, and end the uncertainty around restaurant supply deliveries.

Ahmed ElMahdy, COO of Suplyd, continued, “What distinguishes the HORECA business from conventional retail business is the sensitivity of most of its commodities, the rapid product movement across the whole supply chain, and the short delivery windows for the operators.” “In order to meet the varying needs of restaurants, suppliers must optimize their internal processes. It is practically impossible to do this in a setting where the majority of transactions are carried out manually. Suplyd offers a simple purchasing process, transparency regarding pricing and product availability, and guaranteed delivery dates. Suppliers can manage their intricate internal logistics and maximize their assets by combining that with its helpful analytics, reporting, and digital records. That is only the beginning of what Suplyd has to offer.

“In a market as large as the Middle East’s food and beverage industry, fragmented methods of managing the supply chain processes result in enormous waste, which has a significant negative impact on the economy and costs time and money,” said Karim Selima, CPO of Suplyd. It’s an interesting challenge to use technology to address an issue affecting one of the fastest-growing industries in the area. Suplyd benefits from the fact that our technology can manage even the most complicated problems that arise along the supply chain, from ordering through warehousing to tracking and delivery, saving users’ time and money.

“We are thrilled to work with Suplyd to promote innovation in Egypt’s food and beverage procurement. Even for smaller establishments, the F&B supply chain continues to be highly fragmented, with expensive and inconsistent delivery. Restaurants will be able to increase their profits and expand their operations thanks to Suplyd, which wants to transform the food supply buying process. The Suplyd team is in a strong position to make a significant influence on Egypt’s F&B industry thanks to their wealth of experience, according to Patricia Sosrodjojo, Partner at Seedstars International Ventures.

“Every sector in every vertical is experiencing some level of disruption, not due to a single solution but rather a diversity. This time, we’ll follow our usual strategy and back the group most capable of solving the issue—in this case, the smart co-founders of Suplyd. We have a lot of faith in this team and have big expectations for them, said Ahmed Hazem, managing director of Falak Startups.

In addition to a few strategic angel investors, their previous pre-seed round received backing from notable investors and secured commitments from more local and regional investors, including Outlierz, Plus Ventures, Fort, and Alex Angels.