Egyptian Foodtech Startup, Brotinni Secures $600,000 Seed Fund

A $600,000 Seed round headed by Innlife investments has been raised by the foodtech firm Brotinni in Egypt.

Dalia Abou Omar founded Brotinni, a website where customers may order hand-cut, farm-sourced, fresh meat and poultry that has been vacuum-sealed. Additionally, it offers ready-to-cook and flash-frozen items. It uses its own fleet of drivers to provide delivery services.

“Over the past few years, the local food and grocery delivery business has experienced enormous expansion; nevertheless, the raw meat delivery area has not really attracted enough attention. By fully controlling the cold chain and supply chain activities that underlie the meat delivery process, we aim to alter the user experience through Brotinni and determine the future of the meat ordering industry, according to Dalia Abou Omar.

We are overjoyed to have received our first round of funding, which will allow us to scale our business, substantially invest in marketing to raise awareness, and increase the number of our fleet to meet customer expectations for speed and accuracy, she continued.

In order to solve the issue of speedy fulfillment and provide its customers’ customers more time to choose high-quality fresh meat, the firm was founded in late 2020.

With the completion of its “dark butchery” model, the first of its type in Egypt and the wider Middle East and North Africa region, Brotinni just built its first warehouse to serve its clients in Cairo and assure smooth product flow and quick shipping (Mena).

In order to grow up and suit the needs of a wider segment of potential customers, it further wants to maximize the storage spaces, driven by demand.

According to Abou Omar, they are currently working on producing vacuum seal bags that may extend the life shelf of fresh meat by up to 45 days, in keeping with their objective to create a moat for their business in the rapidly expanding foodtech market.