Paymob Partners With Tabby to Transform the Egyptian e-Commerce Landscape

In order to support the growth of retailers in Egypt, Paymob, an Egyptian payment, and shopping app has partnered with Tabby, a buy-now-pay-later (BNPL) platform with headquarters in Dubai.

This partnership allows companies operating within the Paymob network to take advantage of Tabby’s split-in-four, interest- and fee-free payment solution through Paymob’s gateway.

Over 120,000 merchants will have access to the two fintechs’ BNPL solution, which will be easily integrated into Paymob’s platform as an alternative for its online and in-store retailers.

This collaboration would have a long-lasting effect on the Middle East’s tech environment given how quickly e-commerce is expanding in the region.

More than 120,000 small and medium-sized retailers can manage and grow their businesses with the help of Paymob, which offers over 30 online and in-store payment options. At the same time, Tabby has more than 6,000 merchants and over two million active users on its platform.

As they have better access to financing, merchants will be able to increase average order value, conversion rates, and overall performance. As Tabby’s financing options are investigated, their clients’ purchasing power will also rise.

General Manager of Tabby Egypt, Ahmed Khalil, commented on the agreement, saying: “Consumers today are strongly demanding more financial freedom and flexibility to enable them to make their purchases. Retailers want the technological foundation that enables them to deploy plug-and-play solutions that provide instantaneous financial independence at checkout, free of charges or interest. Our technology is now instantly available to their network of more than 120,000 stores in Egypt thanks to our partnership with Paymob.

Omar El-Gammal, executive vice president for worldwide business development at Paymob, noted that the number of cutting-edge, customer-focused digital payment options in the MENA area is increasing dramatically. By providing merchants in the digital economy with access to the most cutting-edge payment options, Paymob is paving the road for merchant empowerment. Because it includes both physical, in-store and online e-commerce payment options, our relationship with Tabby is essential for giving Egyptian merchants a better checkout experience, higher conversion rates, and a larger customer base.