Calling On Innovators, Entrepreneurs, Policy Makers, Tech Enthusiasts, Tech Players, Marketing & Media Professionals: Join Markhack 1.0, Nigeria’s Maiden Marketing And Media Hackathon

The future of both media & marketing depends on the ability to meet increasing ROI demands and continually adapt to new  marketing tools, media philosophies, and channels. However, the rate of  change in the media & marketing industry is slow paced but the challenges seem to be multiplying and everyone is faced with the same obstacle of innovation.

MarkHack 1.0, Nigeria’s first ever media and marketing hackathon will bring together next generation innovators, entrepreneurs, Policy makers and Marketing Professionals that will redefine, transform and champion the future of media and marketing in Nigeria.

MarkHack 1.0 will unveil innovative solutions to real-life Marketing challenges within an intense period of 3 weeks, leveraging creativity, technology and mentoring, to produce prototypes, fresh new concepts and innovative use of tech for Marketing and Media.

The MarkHack launch event will kick off on Friday, 8th April with over 400 registered participants split into teams of 5 members, tasked to develop concepts and prototypes on 8 key Focus areas.

• CONSUMER EXPERIENCE: How can we foster delivering direct immersive experiences to consumers using technologies such as Extended Reality, Blockchain technology?
• MEDIA CONSUMPTION: How can we create effective novel media channels and optimize traditional media channels with tech?
• CONSUMER RECRUITMENT & INTERACTION: How can we help brands recruit and build consumer loyalty fueled by consumer-generated interactions across traditional media and trade channels?
• TRADE & RETAIL ENGAGEMENT: We believe there could be more innovative ways to amplify engagement in trade and retail channels and adequately measure impact with technology such as Extended Reality, Blockchain technology, AI, Machine Learning
• ANALYTICS AND METRICS: How can we utilize tech to standardize metrics and adequately measure impact of consumer & brand engagement activities across all media and marketing channels?
• EVENTS MARKETING: From planning to execution, how can we make use of technology to optimize event processes, create and provide riveting engagement and better user experience for attendees, virtual audiences and planners alike?
• MEDIA MONETIZATION: How can we utilize technological advancements such as involving hyperconnectivity, blockchain or AI, to create opportunities for new and established media revenue models?
• CONTENT CREATION: Who creates content? Companies, individuals, community? Who do we create content for? Answers to these questions have evolved with the advent of technology. How do we discover new approaches, methods and tools to create and market content?

The teams with the most pioneering and disruptive ideas will be presented with incredible prizes at the Finale/Gala Night on Wednesday, 18th May. Winning teams will get to join an accelerator program with Eko Innovation Centre, with up to $50,000 equity investment and also share in a $20,000 prize pool. All participants of the MarkHack 1.0 will also be granted free access to Art of Technology 4.0, Lagos, the largest tech conference in Nigeria which brings together key stakeholders from the public and private sector to discuss policies and initiatives that will pave the way for the evolution of a smarter, digital, efficient and competitive Lagos.

A rapidly growing initiative, GDM Group and Eko Innovation Centre is convinced that MarkHack 1.0 will herald innovative  solutions  to media and marketing problems, making these solutions available, accessible and usable – for better policy and decision making to ensure the Nigerian Marketing and Media Industry is ready for the future.

For further information, please contact us via mail at [email protected] or call +2348034069956.

About MarkHack 1.0

MarkHack 1.0 begins on Friday, 8th April, 2022 at D’Podium International Event Centre, Ikeja. To get invited to attend,  register here http://markhack.tech/virtual-launch.

MarkHack 1.0  Winning Prizes:

• 1st Place: $9000, 2nd Place: $6500, 3rd Place: $3500
• Winning teams will also receive the opportunity to join an accelerator program with Eko Innovation Centre, with up to $50,000 equity investment
• Free access to Art of Technology 4.0 for everyone participating.

For further information, please send any questions, comments, concerns to [email protected].

Social Media:

Twitter: @themarkhack

Hashtag: #MarkHack #TechXMarketing #Martech #Innovation #FutureThinking #FutureofMedia

Facebook: www.facebook.com/Markhack-107828025162246

LinkedIn: MarkHack

Instagram: themarkhack

MarkHack FAQs

What is a hackathon?

This is an event in which a diverse group of people meet to engage in collaborative ideation, creating solutions to specific problems.

What is MarkHack?

A gathering of innovators, entrepreneurs, Policy makers, Tech Enthusiasts, Tech players and Marketing Professionals, to create solutions to real-life Marketing challenges in an intense period of time.

Who can participate?

We welcome people of all job descriptions, whether you’re a student, entrepreneur, marketing professional, project manager, designer, developer,or, basically anyone that is enthusiastic about the consumer journey.

Do I need to be able to code?

You do not require the ability to code or any technical skill to participate.

During this hackathon can I work only on new ideas or on an existing product or solution?

New and existing ideas, products or solutions can be worked on in the hackathon. Participants will be evaluated on the work done during the hackathon. However, this hackathon is not intended to promote commercially available products.

What if I sign-up alone or don’t have a team?

Don’t worry if you don’t know anyone attending. Teams will be formed before the hackathon. There will be enough time to mingle and get to know other attendees and ideas.

How big should the team be?

We find that a team of three to five works best. It’s large enough to have diverse skills, yet small enough to get to know your team members well in a short space of time.

Is participation free of charge?

Yes, participation is free of charge.

What are the conditions for a team to qualify for a cash prize?

To be eligible for the cash prize, the team must have satisfied conditions given by the final judges.

How can I register?

In 3 easy steps,

Step 1: Go to www.markhack.tech in your browser

Step 2: Click on Register, then the ‘Become a participant’ button

Step 3: Choose to register as a team or an individual, then fill in your details in the form and submit.

A confirmation mail will be sent to your email immediately.

Who is a mentor?

A mentor is anyone who is experienced, knowledgeable and enthusiastic about the consumer journey and is willing to coach, handhold and support participants with the aim of ensuring the solutions in the hackathon have the right product market fit. Interested in being a mentor? Register at markhack.tech.