MTN Evolves From Telecoms to Tech Company, Unveils a New Logo
MTN, the mobile telecommunications company, has begun a rebranding effort.
As part of the rebranding effort, the telco unveiled a new logo ahead of an official event scheduled for February 2022.
Furthermore, the company stated that it is transitioning from a telecommunications company to a technology company.
The new logo, which will replace MTN’s corporate yellow, blue, and white emblem with a new black design, has been submitted to the Companies and Intellectual Property Commission for review and approval.
“Y’ello” has replaced the old slogan “Everywhere you go.”
“MTN Group‘s Ambition 2025, focused on “Leading digital platforms for Africa’s progress,” according to the company, “has ushered in a new appearance that is consistent with our evolution from a telecoms company to a technology company supported by a single basic, consistent, yet appealing identity.”
“On February 27, MTN will unveil a redesigned brand identity and campaign as part of our commitment and focus on Africa’s progress.” The campaign is motivated by the idea that “doing” bridges the gap between “can” and “done,” as “all development begins with action.”
According to MTN’s chief sustainability and corporate affairs officer, Nompilo Morafo, the new look reflects the company’s evolution from a telecommunications to a technology company.
