SendChamp, a Nigerian’s startup is helping businesses reach customers via different means

SendChamp, a Nigerian startup, provides communication APIs and customer relationship management tools to developers and businesses, allowing them to reach their customers through various messaging channels.

SendChamp was founded by Goodness Kayode and Damilola Olotu with the goal of improving customer relations for both technical and non-technical business owners.

The APIs provided by the startup enable users to deliver messages via a variety of channels, including SMS, WhatsApp, Email, and voice. The CRM solution, on the other hand, enables both developers and non-technical staff members to more effectively manage customer relations.

SendChamp was founded in January 2021, but it remained dormant for the majority of the year.

Before going public in December, the startup had already worked with companies such as TeamApt, Bumpa, Selar, Flux, and Edves to reach and engage customers, assisting these companies in sending over four million messages to over 300,000 customers.

“Many African businesses find it difficult to communicate with their customers through the messaging channels of their choice due to the dominance of single-channel messaging platforms, poor delivery by some existing providers, and global solutions that frequently have limited use in most African countries,” Kayode explained.

In fact, this is a US$4 billion+ market that is growing at a rate of 27 percent year on year, so SendChamp has competitors, both on the continent in the form of Termii and Africa’s Talking, and internationally in the form of Telynx.

“African players’ focus is solely on highly technical users.” They do not have a tool for non-technical users to manage customer relationships. When it comes to integrations, they are also very manual. “However, SendChamp is designed for both technical and non-technical users,” Kayode explained.

“For foreign-based communication platforms such as Telynx, they have limited use in most African countries, as well as poor deliverability due to local regulations, and, to top it all off, customers cannot pay in their local currencies.” SendChamp is addressing this by deepening integrations in these African countries to address delivery issues caused by messaging service regulations and restrictions in many/most African countries.”

The startup believes it has an advantage, but Kayode believes the market is large enough for multiple players. SendChamp also comes to the field with funding, having received a US$100,000 angel round in December. Local angel syndicates such as DFS Lab, Hustler Capital, HoaQ Club, and Velocity Digital participated in the round, as did angel investors such as Prosper Otemuyiwa, Samson Goddy, Merijn Campsteyn, Ayo Arikawe, and Lanre Ogungbe.

SendChamp plans to use the funds raised to further its product development and expand its team, and it has recently expanded its presence to Kenya. Kayode stated that it will not end there.

“Our service is not restricted by borders, so we hope to be live in a couple more African countries in the next few months,” he said.