Despite technical glitches dampening auction energy, Adidas sells NFTs worth more than $22 million.

Adidas Originals has recently entered the emerging market of non-fungible tokens (NFTs) and the metaverse.

Over the weekend, the company earned more than $22 million after its NFT pieces were minted within minutes of going on sale.

According to the CoinGecko calculator, each of these NFTs was priced at ETH 0.2, which converts to $769. Out of the 30,000 NFTs made available, 29,620 were sold, with the partners keeping 380 for future events.

The sale did, however, run into some technical difficulties. The Mutant Ape Yacht Club owners complained about not being able to mint the pieces shortly after early access minting began and the first 20,000 NFTs went live.

To add more limited exclusivity to its digital collectibles, the company was offering these 20,000 NFTs in early access to owners of Adidas Originals tokens, GMoney tokens, Bored Ape Yacht Club NFTs, Mutant Ape Yacht Club NFTs, and Pixel Vault NFTs. Adidas collaborated with the Bored Ape Yacht Club, Punks Comics, and pseudonymous crypto enthusiast GMoney to release the “Into the Metaverse NFTs” series.

Adidas has promised reimbursement to people who may have lost money due to the “gas fee” or transaction charge in a Twitter post.

We’re working hard to resume the Early Access mint.

Everyone with failed transactions will be able to mint after the sale resumes.

And for those of you who lost gas fees, we are gathering your details and will reimburse you.

Thanks for bearing with us.

— adidas Originals (@adidasoriginals) December 17, 2021

Owners of Adidas NFTs will also have access to exclusive physical merchandise, which is not expected to be available until 2022.

For the time being, it is unknown whether or not Adidas will return with additional NFT offerings.

Adidas announced its tokenised entry into the metaverse last month with a 29-second video clip showing three apes dressed in Adidas tracksuits entering Earth from outer space and landing on a metaverse land shaped like the shoe brand logo.

Today we leap Into The Metaverse with @BoredApeYC, @gmoneyNFT & @punkscomic.

It’s time to enter a world of limitless possibilities.https://t.co/LmgtrRn20c pic.twitter.com/40kU8tayrS

— adidas Originals (@adidasoriginals) December 2, 2021

At the end of November, the company announced its entry into the metaverse and a partnership with Coinbase, and even earlier, it became involved in the metaverse game, The Sandbox.

Adidas is not the only brand that has used the NFT space to connect with existing customers while also expanding its reach.

Macy’s recently debuted its NFT series. Taco Bell, Burger King, and McDonald’s have previously launched exclusive NFT series.

Meanwhile, fashion labels Balenciaga and Nike are planning to launch metaverse-related projects in the near future.