According to Adam Mosseri, Instagram will prioritize short-form content over long videos in order to support users in pursuing their interests.

Adam Mosseri, the CEO of Meta Platforms, has stated that the company’s social media app, Instagram, will prioritize short-form content over lengthy videos. The company’s “core identity” includes assisting customers in pursuing their interests and making friends. Long-form videos can still be posted on the site, but short videos are still given priority, according to Mosseri.
Instagram’s Short-form Content
In response to a user’s inquiry about whether Instagram will be producing long-form videos, Mosseri uploaded a little video clip on the social media site stating, “no,” along with an explanation from the firm regarding their approach.
According to Mosseri, Instagram has two “symbiotic” purposes for its users: it facilitates their exploration of their hobbies and helps them connect with friends. The platform head demonstrated this point with multiple examples: when users find a short video, like an Instagram Reels, that piques their attention, they frequently share it with friends who share those interests.
This keeps them in contact with others and allows them to continue monitoring the stuff that other people have provided. However, the partnership is less mutually beneficial when it comes to long-form videos. “You see less content from friends, you interact with your friends less, and you’re actually less likely to send that content or that video to a friend if you watch a 10- or 20-minute video,” according to Mosseri.
Thus, Instagram won’t be focusing on the long-form video business due to it “undermining” its core identity, as per Mosseri.
Remarkably, in 2018, Instagram introduced IGTV, a stand-alone long-form video platform. Users could now post movies on the network that lasted up to an hour, something that wasn’t available on Instagram at the time. But in 2022, the firm decided to focus on supporting Instagram Reels, therefore it was canceled.